International Business, Global Edition 15th Edition

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Publisher ‏ : ‎ Pearson; 15th edition (12 Jun. 2014) Language ‏ : ‎ English Paperback ‏ : ‎ 896 pages ISBN-13 ‏ : ‎ 978-1292016795 Dimensions ‏ : ‎ 21.4 x 3.4 x 27.6 cm For undergraduate and graduate International Business courses An effective...

Publisher ‏ : ‎ Pearson; 15th edition (12 Jun. 2014) Language ‏ : ‎ English Paperback ‏ : ‎ 896 pages ISBN-13 ‏ : ‎ 978-1292016795 Dimensions ‏ : ‎ 21.4 x 3.4 x 27.6 cm For undergraduate and graduate International Business courses An effective balance between authoritative theory and meaningful practice. International Business is an authoritative and engaging voice on conducting business in international markets. This text not only describes the ideas of international business but it also uses contemporary examples, scenarios, and cases to help students effectively put theory into practice. This edition features updated author-written cases, including ten entirely new cases, and expanded coverage on emerging economies. MyManagementLab for International Business is a total learning package. MyManagementLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams–resulting in better performance in the course–and provides educators a dynamic set of tools for gauging individual and class progress.