Market-Based Management: International Version

Viết đánh giá

Trạng thái: Hết hàng

Nhà xuất bản:

Loại: Sách ngoại văn

405.000₫ 450.000₫
Publisher: Pearson Educacion Publication Date: 2011 Binding: Soft cover Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of...

Publisher: Pearson Educacion Publication Date: 2011 Binding: Soft cover Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business. This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.